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2-Way Messaging

A broadcast isn't a conversation. Give customer replies somewhere to go.

When a customer replies to your message it lands in a shared team inbox — not a personal phone that goes quiet after 5pm. Quick replies and auto-responders keep the conversation moving even when your team is offline.

  • Shared team inbox
  • Quick replies
  • 24/7 auto-responders
  • Service replies free

Replies are revenue

A customer who replies is a customer with intent. Every unanswered reply is an order, a booking or a renewal you already paid to trigger.

Owned by the team

Conversations live on the business account, not an employee's handset — so history survives shift changes and resignations.

Never silent

Auto-responders acknowledge instantly, any hour, so a customer always knows they have been heard.

Shared inbox

Every reply in one place, visible to your whole team

  • Inbound replies land in a shared team inbox, never on a single agent's personal device.
  • Nothing is lost when someone is off shift, on leave, or leaves the company.
  • Full conversation history against each contact, so anyone can pick up where the last person stopped.
  • Contact records and lists shared with your campaigns, so context travels with the customer.
Faster answers

Quick replies for the questions you answer every single day

  • Saved quick-reply templates, so agents stop retyping the same four answers.
  • Auto-responders acknowledge instantly — confirming receipt while a human catches up.
  • Freeform replies inside the active 24-hour window, approved templates outside it.
  • Answer from a laptop or a phone; the inbox is built mobile-first because your team is.
Use cases

Where a reply matters as much as the message

Logistics

Let a customer reply to correct an address or reschedule a delivery window before the rider leaves.

E-commerce

Handle product questions and post-purchase support in the same thread as the order update.

Healthcare

Patients confirm or reschedule appointments by replying directly to the reminder.

Real Estate

Field viewing requests and follow-up questions from prospects while intent is still high.

Schools

Parents reply to a fee notice with a question and get an answer without calling the bursary.

Fintech

Turn a failed-transaction alert into a resolved support conversation in one thread.

How it works

Built on the WhatsApp connection you already have

2-way messaging service characteristics
ChannelWhatsApp Business API (Meta Cloud API)
Inbox modelShared team inbox with full conversation history
AutomationQuick-reply templates and auto-responders
Reply windowFreeform for 24 hours after a customer message; templates outside it
Contact managementShared contact records and imported lists
SetupNone beyond connecting your WhatsApp number
Included
With your WhatsApp connection

The inbox, quick replies and auto-responders come with your WhatsApp Business API setup. You pay only for the underlying conversation — and service conversations, your replies to a customer who messaged first, are free.

2-Way Messaging FAQs

How the inbox actually works

Two-way messaging means the customer can reply to your business message and reach a real destination. With e-Gab, inbound replies arrive in a shared team inbox with full conversation history, rather than on one person's phone.

It runs on the WhatsApp Business API connection on your e-Gab account. There is no separate channel to buy or configure — once your WhatsApp number is connected, replies start flowing into the inbox.

The shared inbox, quick replies and auto-responders are part of your WhatsApp Business API setup. What you pay for is the underlying WhatsApp conversation — and service conversations, meaning your replies to a customer who messaged you first, are free.

Yes. The inbox is shared across your team, with conversation history attached to the contact so any agent can take over a thread with the full context in front of them.

When a customer messages you, WhatsApp opens a 24-hour window during which you can reply freely, without a pre-approved template. Outside that window, business-initiated messages must use an approved template.

Yes. Auto-responders answer the moment a message arrives — confirming receipt, sharing opening hours or answering a common question — so no customer is left staring at silence at 11pm.

Stop letting replies disappear

Set up your shared inbox, quick replies and auto-responders this week — and turn your next campaign into a conversation.

Set Up My Inbox WhatsApp API