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WhatsApp Business API

Run WhatsApp like a channel — not a chat app someone forgot to check.

e-Gab connects your business to Meta's official WhatsApp Business Cloud API, so you can broadcast approved template campaigns, answer every reply from one shared inbox, and see exactly which conversations turn into revenue.

  • Official Meta Cloud API
  • Green verified badge
  • Service replies free
  • Live in days

Where Nigeria already talks

WhatsApp is the default messaging app for Nigerian consumers. Meeting customers there beats asking them to install anything.

Two-way by design

Unlike a broadcast, a WhatsApp campaign can be answered. Replies land in a shared inbox your team actually works from.

Verified, not spoofable

Your verified business name and logo appear on every message, which is a hard signal customers use to spot fraud.

Campaigns

Send template campaigns at scale, without losing control of cost

  • Create, schedule, pause, resume, cancel or duplicate campaigns from one dashboard.
  • Cost estimation before you send, so a broadcast never surprises you on the invoice.
  • Batched sending with a configurable batch size, so large campaigns respect your number's rate limit.
  • Recipient resolution from imported contact lists, with duplicate protection built in.
Real conversations

When a customer replies, someone — or something — actually answers

  • Shared team inbox for every inbound reply, so conversations never disappear into a personal phone.
  • Quick replies and auto-responders for common questions, live around the clock.
  • Freeform replies inside the 24-hour service window, approved templates outside it.
  • Contact import and segmented lists to keep your audience organised.
Analytics & templates

See what is working before you spend more on what is not

  • Delivery funnel, response metrics, template performance and engagement analytics per campaign.
  • Geographic breakdown and campaign comparison so spend follows conversion.
  • Template review workflow — submit internally, then sync against Meta's approval status.
  • Templates in 12 languages including English, Yoruba, Hausa, Igbo, Swahili, French, Arabic and Hindi.
How WhatsApp is billed

Priced per conversation, not per message

Meta charges for a 24-hour conversation window, in one of four categories. Everything you and the customer exchange inside that window is covered by a single charge. Because the rate moves with the recipient's country, we quote WhatsApp per account rather than publish one misleading number.

Marketing

Promotions, offers, product launches, cart recovery and re-engagement.

Business-initiated. Requires an approved template and opt-in. Priced per 24-hour conversation.

Utility

Order updates, delivery notices, payment receipts, appointment reminders.

Business-initiated follow-ups to an existing transaction. Cheaper than marketing in every market.

Authentication

One-time passcodes, login verification and account-recovery codes.

Business-initiated, template-based, with a dedicated authentication template format.

Service Free

Your replies to a customer who messaged you first.

Free of charge. Inside the 24-hour customer service window you can reply freeform, as often as you need.

WhatsApp Business API
Quoted to your volume

Tell us your destination countries, your category mix and your expected monthly conversations, and we will send a written rate card — including onboarding, template approval and inbox seats — within one business day.

Service conversations — your replies to a customer who messaged first — are always free.

Getting started

From zero to your first WhatsApp campaign

We do the Meta paperwork with you, not at you.

1

Verify your business

We guide you through Meta Business verification and connect your WhatsApp Business Account.

2

Connect a number

Bring your own number or provision a new one, then claim the green verified display name.

3

Get templates approved

We draft and submit your message templates, and track Meta approval status for you.

4

Go live

Launch your first campaign and route replies into the shared inbox. Typically live within days.

Use cases

WhatsApp Business API for fintech, e-commerce & beyond

Fintech

Transaction confirmations, KYC prompts and support threads in the app your customers already trust.

E-commerce

Order updates, abandoned-cart recovery and post-purchase support in one continuous thread.

Logistics

Live dispatch and delivery notifications, with the customer able to reply and reschedule.

Travel & Events

Booking confirmations, boarding details and itinerary changes with rich media attachments.

Education

Admission updates and fee reminders to parents who read WhatsApp before anything else.

Healthcare

Appointment reminders and follow-up care instructions, with two-way rescheduling.

WhatsApp API FAQs

What businesses ask before they connect a number

Meta bills WhatsApp per 24-hour conversation rather than per message, across four categories: marketing, utility, authentication and service. Rates vary by the recipient's country, so we quote every account individually based on your destination mix and expected monthly volume. Service conversations — your replies inside a customer-initiated window — are free.

A conversation is a 24-hour session between your business and one customer, in one category. Every message exchanged inside that window is covered by the same conversation charge, no matter how many messages are sent.

Yes. WhatsApp Business API runs on your own verified WhatsApp Business Account and phone number, so the relationship with your customers stays yours. We handle the Meta Business verification, number connection and template submission with you.

Yes, provided the number is not currently active on the consumer WhatsApp or WhatsApp Business app. If it is, it must be deregistered first — or you can connect a new number instead.

Any message your business sends first must use a template Meta has approved. This is a WhatsApp policy that protects users from spam. Once a customer replies, you can respond freeform for the next 24 hours without a template.

Most accounts are live within a few business days. The timeline depends mainly on how quickly Meta completes your business verification and approves your first batch of templates.

Ready to put your business on WhatsApp properly?

Send us your volume and destinations and we will come back with a written conversation rate card, plus a plan to get your number verified.

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