Bulk SMS that lands in the pocket of every Nigerian customer — no app, no data, no excuse.
Reach up to 10,000 recipients per request from an approved sender ID across MTN, Airtel, Glo and 9mobile — with automatic retry, real delivery reports and a full audit trail on every single message. From ₦6.50 per unit, dropping to ₦4.50 at volume.
- All 4 networks
- Units never expire
- Same-day sender ID
- REST API included
Read in minutes
SMS needs no internet, no install and no login. It is still the only channel that reaches every phone in Nigeria — feature phone included.
Cost that falls as you grow
6 published volume tiers. Your per-unit rate drops automatically the month you cross a threshold — no renegotiation.
Evidence, not estimates
Every message carries a status and a provider payload you can export. You know what delivered, what didn't and why.
Know exactly what happened to every message you send
- End-to-end delivery status on every message: pending, delivered, undelivered, rejected, failed or expired.
- Automatic retry on temporary gateway failures before a message is ever marked as failed.
- Full audit trail of every status update, including the raw provider payload, so billing disputes end in seconds.
- Segment and encoding detection (GSM-7 or Unicode) shown before you send, so your true cost is never a surprise.
Plan a campaign once. Let it send itself, on time, at scale.
- Schedule campaigns and individual messages ahead of time — edit or cancel right up to send.
- Save reusable templates and pin one as your default so recurring sends take seconds.
- Personalise with merge fields so every recipient sees their own name, balance or due date.
- Import and manage recipient lists through connected phonebooks and contact groups.
Your brand name on every message, your spend under control
- Register an approved custom sender ID so recipients see your business name, not an unknown number.
- Prepaid unit balance with top-ups and internal transfers — units never expire.
- Transactional OTP units tracked separately from marketing units, so a campaign can never starve your logins.
- Rate limits sized for real campaigns: up to 10,000 recipients per request, 100,000 messages per day.
What will your next campaign actually cost?
Enter your monthly volume to see your exact tier and per-unit rate. These are live platform rates — the same numbers you'll be billed.
Bulk SMS price calculator
Enter your monthly volume to see your exact tier, per-unit rate and total cost.
Marketing campaigns, offers, event and fee reminders.
- Your tier
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- Rate per SMS unit
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- Volume
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- Estimated total
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Prices in Nigerian Naira (₦), exclusive of VAT. One unit = one 160-character GSM-7 message (70 characters if the message contains Unicode, e.g. emoji). Longer messages are split into multiple units.
Bulk SMS pricing in Nigeria, in full
No hidden bands, no "contact us" wall. Promotional traffic covers marketing and reminders; transactional covers OTPs and alerts triggered by a user action.
Marketing & reminders
Campaigns, offers, event and fee reminders — anything you initiate.
| Tier | Monthly volume | Best for | Rate per unit |
|---|---|---|---|
| Starter | 1 – 49,999 | Perfect for solo senders just getting started. | ₦6.50 |
| Growth | 50,000 – 99,999 | Built for growing teams and serious senders. | ₦6.20 |
| Scale | 100,000 – 499,999 | Engineered for scale with smart tools and boost. | ₦6.10 |
| Elite | 500,000 – 999,999 | For power users who send high volume. | ₦5.75 |
| Enterprise | 1,000,000 – 1,999,999 | Built for high-volume senders | ₦5.00 |
| Max Volume | 2,000,000+ | Custom sending solution with plans starting at... | ₦4.50 (best rate) |
OTPs & alerts
Codes, receipts and alerts triggered by a user action, on a dedicated unit balance.
| Tier | Monthly volume | Best for | Rate per unit |
|---|---|---|---|
| Starter | 1 – 49,999 | Perfect for solo senders just getting started. | ₦7.20 |
| Growth | 50,000 – 99,999 | Built for growing teams and serious senders. | ₦7.00 |
| Scale | 100,000 – 499,999 | Engineered for scale with smart tools and boost. | ₦6.80 |
| Elite | 500,000 – 999,999 | For power users who send high volume. | ₦6.45 |
| Enterprise | 1,000,000 – 1,999,999 | Built for high-volume senders. | ₦6.00 |
| Max Volume | 2,000,000+ | Custom sending solution with plans starting at... | ₦4.90 (best rate) |
Sending beyond our top tier? Ask for a custom enterprise rate — or see the full pricing page for Email and WhatsApp.
What Nigerian teams actually send with Bulk SMS
The same platform runs a 500-parent school broadcast and a million-message national campaign.
Fee deadlines, resumption dates, exam timetables and closure notices — straight to parents, no app required.
Transaction alerts, repayment reminders and account notices on the one channel every customer already has.
"Out for delivery" updates, dispatch confirmations and rider coordination at national scale.
Appointment reminders that measurably cut no-shows, sent a day and an hour before the visit.
Service reminders, field alerts and beneficiary updates to lists of hundreds of thousands.
Flash sales, loyalty offers and booking confirmations with open rates email cannot touch.
Built to handle real campaign volume
| Max recipients per request | 10,000 |
|---|---|
| Daily sending limit | 100,000 messages per account |
| Message length | Up to 900 characters, auto-segmented |
| Encoding | GSM-7 (160 chars/unit) and Unicode (70 chars/unit), detected automatically |
| Sender ID | Up to 11 alphanumeric characters, approval typically within 1 business day |
| Delivery statuses | Pending, delivered, undelivered, rejected, failed, expired |
| Retry policy | Automatic retry on temporary gateway failure |
| Integration | HTTP REST API + inbound delivery-status webhook |
| Networks | MTN, Airtel, Glo, 9mobile + international routes |